Goodwill Omaha, formally Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa, has helped people fulfill their goals through work since 1933. It runs 16 retail locations across eastern Nebraska and southwest Iowa, and uses store proceeds to fund job training and placement programs. Tobi Mathouser serves as president and CEO, and revenue is about $23.6 million. Website goodwillomaha.org.
Goodwill runs a social enterprise: people donate used clothing and household goods, Goodwill sells them in its thrift stores, and the proceeds fund job training and placement. Donating and shopping are the main ways the public supports the mission.
Goodwill Omaha has helped people fulfill their goals through work since 1933, providing opportunities for individuals with barriers to self-sufficiency through a variety of job and employment programs.
The organization operates 16 retail locations across eastern Nebraska and southwest Iowa, serving counties including Douglas, Sarpy, Washington, Dodge, and Cass in Nebraska, along with nearby Iowa communities. That bi-state footprint is common for Omaha-area nonprofits.
Revenue is about $23.6 million, and Tobi Mathouser serves as president and CEO.
Proceeds from store sales fund job training and placement programs, including AbilityOne, YouthBuild AmeriCorps, Employment Solutions, and Work Experience. These programs serve people with barriers to self-sufficiency, from youth to people with disabilities.
As with all Goodwills, the organization is both a trainer and an employer, offering paid work and on-the-job experience to people building skills.
Goodwill accepts clean, gently used clothing, shoes, accessories, housewares, books, and many household items; check the donation guidelines before a large drop-off. Donations go to its 16 locations across the bi-state area.
Donations are tax-deductible, and donors should keep a receipt and an itemized list for their records. For a full breakdown, see our guide on what Goodwill accepts.
Goodwill Omaha is a 501(c)(3) organization, and revenue from its stores funds its job-training and placement programs. Its EIN for tax-deductible cash gifts is 47-0378996.
The store-funded model means each donated item that sells helps pay for employment programs across eastern Nebraska and southwest Iowa.
Both Goodwill and the Salvation Army run thrift stores funded by donated goods, but Goodwill focuses on job training and placement while the Salvation Army funds recovery and broad social services. For donated clothing and housewares in the Omaha area, either is a strong option.
If your priority is workforce development, Goodwill Omaha is the dedicated agency in the region; for goods better suited to direct distribution, a local shelter or reuse nonprofit may fit better.
Last updated June 2026. Goodwill Omaha (Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa) founding (1933), CEO Tobi Mathouser, revenue (~$23.6 million), 16 retail locations, eastern Nebraska and southwest Iowa service area, and programs (AbilityOne, YouthBuild AmeriCorps, Employment Solutions, Work Experience) from Goodwill Omaha (goodwillomaha.org), the Midlands Business Journal, and GuideStar (EIN 47-0378996). We are not affiliated with Goodwill Omaha and receive no compensation for this listing. Spotted an error? [email protected]
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