The impact on donor conversion of saying "Donate" vs "Give" on the global navigation menu donation button
During the late summer and early fall, the station partnered with Out of the Darkness for suicide prevention walks. During the holidays, the station teamed up with rapper Thi’sl & the Salvation Army for the Full Ride Toy Drive. BOOST listeners filled a storage locker & U Haul full of gifts for children in need.
- KSBJ listeners also provided 20,000 bottles of water for fellow Houstonians after the winter freeze, and over 2,450 KSBJ and NGEN listeners participated in our annual Blood Drive with Gulf Coast Regional Blood Center saving more than 7,000 lives.
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- BOOST team members served as the official DJs for two different Polar Plunges with the Special Olympics in February; nearly $200,000 was raised from hundreds of brave swimmers.
- Join Buckner and KCBI 90.9 in giving hope to children in Dallas/Fort Worth by collecting shoes throughout the month of August.
- Through KCBI’s Summer of Service, listeners donated over 13,000 meals, along with 9,000 Bibles, to community members still struggling with the COVID pandemic.
- In the fall, Spirit 92.9 partnered with two local ministries and provided free holiday meals to the community.
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Through KCBI’s Summer of Service, listeners donated over 13,000 meals, along with 9,000 Bibles, to community members still struggling with the COVID pandemic. Another 350 KCBI volunteers served at local ministries on our Summer of Service Day. They assembled 1,000 Love Boxes for women facing unplanned pregnancies; prepped backpacks, sorted clothing and distributed food to those in need; and prepped nearly 2,000 shoes for kids whose parents otherwise couldn’t afford them. Thanks to listeners’ generosity, KCBI distributed more than 32,000 Bibles to Texas prisons, human trafficking ministries and humanitarian ministries in 2021. Listeners purchased sonograms for pregnancy centers, which helped save more than 5,500 babies from abortion.
Thanks to the help of generous listeners and business partners, Spirit 92.9 raised more than $8,000 in an online tip jar that blessed the staff at 19 local restaurants returning to work full time with huge tips during the Big Tip promotion. Numerous area teachers nominated by their students and families received special honor at the end of the school year with flowers and $500 VISA gift cards as part of “Thank A Teacher” organized by Spirit 92.9. In the fall, Spirit 92.9 partnered with two local ministries and provided free holiday meals to the community.
We believed this would give it prominence as it would stand on its own in the navigation bar. After running the experiment for approximately three weeks, we found no statistically significant impact on “donate now” vs the control, “give now” button. This showed us that the change from “give now” to “donate now” in the original test did not impact the donor conversion of visitors to the site. Now, we can retest the addition of a monthly donation button to see if it has a positive impact on donor conversion. Spirit 92.9 continued its commitment of blessing the central Minnesota community through intentional service projects. As the pandemic affected another year, station listeners rose to the challenge of uplifting and encouraging those feeling loss, loneliness, or burnout.
How Moving the Global Navigation Donate Button On to Its Own Menu Line Impact Donor Conversion
KCBI is a large Christian radio station in the DFW area with a worldwide listening audience. In a prior test, they’d found that the addition of a “monthly” donate button to their global site navigation menu increased donor conversion. We had several factors that changed in the experiment (the placement of the “give now button,” the wording on the buttons, and the addition of a monthly donate button) that clouded the results. In order to understand WHICH factor led to the increase in donor conversion, we decided to test simply moving the “give now” button out of the menu line with the other options and onto its own line.
Turning Point Turning Point’s mission is to daily communicate God’s Word with integrity and to ultimately reach every language group with the Gospel. We strive to promote ministry in the lives of our listeners by teaching them to reach their own circle of influence… Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. You can’t rely on gut instincts, intuition, and best practices to grow your fundraising.