How To Add Your Nonprofit To Instagram Donations

Top 10 Instagram Tips for the Modern Nonprofit

That will pull up a “create new post” window similar to what you’d see on mobile. To boost your posts’ exposure, the rule is to over-tag rather than under-tag. If you post a picture of other people or organizations, make sure to @tag their handles in the caption and the photo itself.

There are a number of Instagram posting services, including and Sprout Social. Since Facebook owns Instagram, you can run Instagram ads in the same place as your Facebook ads. Go through your Facebook ad manager and check out all the ways you can cross-promote on both platforms.

Follow the Instagram Blog to Be the First to Know About About New Features

Users enjoy quick updates that allow them to see the innermost workings of your nonprofit. You can also go the extra mile and post ‘real time’ which makes users feel even more connected. Visual content is more effective in engaging users and eliciting emotions and response, especially when compared to written content.

Instagram adds donation button to Reels, turning them into fundraisers – CBS News

Instagram adds donation button to Reels, turning them into fundraisers.View Full Coverage on Google News

Posted: Tue, 19 Apr 2022 07:00:00 GMT [source]

The donate button on Instagram allows nonprofits to raise money directly from their Instagram Business Account. Pics Pets for a Purpose, see which of your followers cute pets can move the most people to donate through Instagram, pay attention to hashtags like #PugsOfInstagram. In August of 2020, Instagram began rolling out donate buttons for business profile pages too. Take a photo or video by pressing the white capture button located at bottom of the screen.

How to Schedule Your Posts

If you have blog content or are launching a new fundraising campaign, add a link directing viewers to your site. To toggle between accounts, start on your profile page and press the respective logo at the bottom right-hand corner of your screen. Easily switching between accounts is a huge time saver for on-the-fly updates and checking your engagement throughout the day. You’ll also be able to include your website and contact information, so it’s easy for donors to get in touch. Instagram parent company Facebook recently introduced the ability for 501 nonprofits to capture donations inside Instagram Stories posts.

  • These hashtags are used by millions of people worldwide looking to give to a non-profit organization.
  • People trust people more than they trust brands, even if they’re nonprofit.
  • A simple “like” or comment is an invaluable part of building relationships with your supporters.

They help to determine your social media reach and increase the discoverability of your Instagram content. The new Instagram algorithm tends to favor posts that get a lot of engagement. When a post receives a ton of likes, comments, and shares, this signals to Instagram that it’s high-quality content that other users might want to see too. Develop a strategy – Before you start writing donation posts, take some time to develop a strategy. Ask yourself why you’re asking for donations and what you hope to accomplish with your campaign. Choose the right platform – There are a few factors to consider when choosing which platform to ask for donations.